Data room checklist
Carve-out
data room checklist.
A sale checklist for selling part of a business, with the perimeter, retained IP and transitional services items carve-outs need.
Process
- Process letter and timelineMust-haveStage 1: Information
Sets the clock: proposal deadline, exclusivity, diligence window and signing target. Makes your timetable the official one.
- Information release scheduleMust-haveStage 1: Information
Tells every party what unlocks at each stage, so requests for more get one consistent answer.
- Indicative proposal guidanceShould-haveStage 1: Information
Defines what a proposal must state (price, consideration mix, funding, conditions) so offers are comparable and weak ones declare themselves.
- Notices and disclaimersMust-haveStage 1: Information
Confidentiality, no-reliance and forward-looking-statement language that protects the seller.
- Management session agenda and materialsNice-to-haveStage 2: Selection
A structured session answers most stage-2 questions once, for every bidder.
Business overview
- Teaser / walkthrough deckShould-haveStage 1: Information
Short narrative for the first management call; the pack carries the detail.
- Business overviewMust-haveStage 1: Information
What the business is, what's being sold, and why it matters to an acquirer, stated without overclaiming.
Revenue & financials
- Revenue summary and composition (with definitions)Must-haveStage 1: Information
One reconciled revenue figure with a stated taxonomy and as-of date. Inconsistent numbers across documents are the fastest way to lose credibility.
- Monthly recognised revenue (12-24 months)Must-haveStage 1: Information
Buyers value on trend; showing it (with the reasons behind any decline) beats having it found in diligence.
- Revenue concentration (largest, top 5, top 10)Must-haveStage 1: Information
Low concentration supports value; high concentration gets priced in. Either way they'll ask.
- Cost structure, gross margin and EBITDA run-rateShould-haveStage 1: Information
Buyers can't value the business without the cost base. State the margin basis explicitly.
- Financial statements and management accounts (P&L, balance sheet, cash)Must-haveStage 3: Confirmatory diligence Confidential
The full picture, including cash and runway, reserved for a committed buyer.
- Prepaid and deferred revenue scheduleMust-haveStage 3: Confirmatory diligence Confidential
Deferred revenue often becomes a price adjustment; know the number and its unwind.
- Revenue / NDR baseline for any earn-out or price mechanismShould-haveStage 3: Confirmatory diligence Confidential
If price depends on retention, agree the baseline period and definitions before signing.
Product & usage
- Product and usage metricsShould-haveStage 1: Information
Scale, growth and reliability evidence that doesn't depend on commercial data.
Customers & retention
- Retention and customer quality (NDR, GRR, logo retention, cohorts)Must-haveStage 1: Information
Retention is what an acquirer is buying. Correct for survivorship bias, or diligence will do it for you.
- Top customers, anonymised profilesShould-haveStage 1: Information
Shows the quality of the book without breaching customer confidentiality before consents.
- Per-customer monthly revenue, anonymisedMust-haveStage 2: Selection Confidential
Lets bidders rebuild retention and concentration themselves; reconcile it to the headline figure before release.
- Enterprise book: banded sizes, tenure, renewal calendarShould-haveStage 2: Selection Confidential
Shows contract quality and renewal risk without naming customers.
- Churn detail by segmentShould-haveStage 2: Selection Confidential
Separates deliberate repricing, activation churn and competitive losses.
Brand & distribution
- Brand, distribution and acquisition channelsNice-to-haveStage 1: Information
Owned audience, search and domains transfer with the business; quantify them with sources.
Capital structure
- Capital structure summary and approval mechanicsMust-haveStage 1: Information
Buyers need to know a deal can actually be approved: thresholds, drag, preferences in plain words.
- Fuller capitalisation summaryMust-haveStage 2: Selection Confidential
Lets a serious bidder firm up price and structure without the full cap table yet.
- Transaction-approval provisions (extracts)Must-haveStage 2: Selection Confidential
The legal points a buyer relies on most: sale/drag thresholds, preference and conversion mechanics, verified verbatim.
- Full cap tableMust-haveStage 3: Confirmatory diligence Confidential
Needed to build the funds flow; get consent before naming any holder who requires it.
Technology & IP
- Technology overviewShould-haveStage 1: Information
Explains the core technical asset at a level that survives later technical diligence.
- IP register and assignment chain (code, trademarks, domains)Must-haveStage 3: Confirmatory diligence Confidential
The buyer must end up owning the IP; gaps in assignment are a classic late-stage blocker.
- Carved-out IP and licences backMust-haveStage 3: Confirmatory diligence Confidential
In a carve-out, define exactly what stays behind and any licences between the parties.
- Technical scope of what transfers (repos, systems, data)Must-haveStage 3: Confirmatory diligence Confidential
Makes the perimeter concrete for the buyer's engineers.
Corporate & transaction perimeter
- Transaction perimeter: what's in and outMust-haveStage 1: Information
In a carve-out, ambiguity about scope stalls every later conversation.
- Articles, shareholder agreement, board minutes and consentsMust-haveStage 3: Confirmatory diligence Confidential
Confirms the approvals, share issuances and restructurings were done properly.
- Litigation, disputes and regulatory mattersMust-haveStage 3: Confirmatory diligence Confidential
Disclosed risks get priced; undisclosed ones become warranty claims.
Contracts & consents
- Customer contracts (named) with change-of-control analysisMust-haveStage 3: Confirmatory diligence Confidential
Assignment and change-of-control clauses decide which customers need consent to transfer.
- Customer consent and notification planMust-haveStage 3: Confirmatory diligence Confidential
Contracts with confidentiality or consent clauses can block sharing or transfer; plan it, ranked by revenue and difficulty.
- Infrastructure and vendor contractsShould-haveStage 3: Confirmatory diligence Confidential
Shows the cost base is real and transferable, and what the buyer inherits.
People
- Org chart, contracts and compensationMust-haveStage 3: Confirmatory diligence Confidential
Buyers price retention and redundancy; share once there's a signed LOI.
Security & compliance
- Security certifications and policiesShould-haveStage 3: Confirmatory diligence Confidential
Only claim what's current; lapsed certifications found in diligence cost trust.
Transition
- Migration and transition planShould-haveStage 3: Confirmatory diligence Confidential
Shows the buyer how customers and systems move without churn.
- Transitional services needsShould-haveStage 3: Confirmatory diligence Confidential
Carve-outs usually need the seller to keep providing some services for a period.
Advice
- Identical facts to every party at the same stage. Emphasis can differ in cover notes; figures can't.
- If you answer one party's question, publish the answer to every party at that stage as a supplementary document.
- Keep anything that names customers, buyers or internal strategy out of the room until the stage and consents allow it.