Data room checklist

Company sale (M&A)
data room checklist.

What acquirers expect at each stage of a sale: information pack after NDA, selection after an offer, confirmatory after LOI.

Process

  • Process letter and timelineMust-haveStage 1: Information

    Sets the clock: proposal deadline, exclusivity, diligence window and signing target. Makes your timetable the official one.

  • Information release scheduleMust-haveStage 1: Information

    Tells every party what unlocks at each stage, so requests for more get one consistent answer.

  • Indicative proposal guidanceShould-haveStage 1: Information

    Defines what a proposal must state (price, consideration mix, funding, conditions) so offers are comparable and weak ones declare themselves.

  • Notices and disclaimersMust-haveStage 1: Information

    Confidentiality, no-reliance and forward-looking-statement language that protects the seller.

  • Management session agenda and materialsNice-to-haveStage 2: Selection

    A structured session answers most stage-2 questions once, for every bidder.

Business overview

  • Teaser / walkthrough deckShould-haveStage 1: Information

    Short narrative for the first management call; the pack carries the detail.

  • Business overviewMust-haveStage 1: Information

    What the business is, what's being sold, and why it matters to an acquirer, stated without overclaiming.

Revenue & financials

  • Revenue summary and composition (with definitions)Must-haveStage 1: Information

    One reconciled revenue figure with a stated taxonomy and as-of date. Inconsistent numbers across documents are the fastest way to lose credibility.

  • Monthly recognised revenue (12-24 months)Must-haveStage 1: Information

    Buyers value on trend; showing it (with the reasons behind any decline) beats having it found in diligence.

  • Revenue concentration (largest, top 5, top 10)Must-haveStage 1: Information

    Low concentration supports value; high concentration gets priced in. Either way they'll ask.

  • Cost structure, gross margin and EBITDA run-rateShould-haveStage 1: Information

    Buyers can't value the business without the cost base. State the margin basis explicitly.

  • Financial statements and management accounts (P&L, balance sheet, cash)Must-haveStage 3: Confirmatory diligence Confidential

    The full picture, including cash and runway, reserved for a committed buyer.

  • Prepaid and deferred revenue scheduleMust-haveStage 3: Confirmatory diligence Confidential

    Deferred revenue often becomes a price adjustment; know the number and its unwind.

  • Tax filings and positionsShould-haveStage 3: Confirmatory diligence Confidential

    Tax exposures transfer with the company in a share sale.

  • Revenue / NDR baseline for any earn-out or price mechanismShould-haveStage 3: Confirmatory diligence Confidential

    If price depends on retention, agree the baseline period and definitions before signing.

Product & usage

  • Product and usage metricsShould-haveStage 1: Information

    Scale, growth and reliability evidence that doesn't depend on commercial data.

Customers & retention

  • Retention and customer quality (NDR, GRR, logo retention, cohorts)Must-haveStage 1: Information

    Retention is what an acquirer is buying. Correct for survivorship bias, or diligence will do it for you.

  • Top customers, anonymised profilesShould-haveStage 1: Information

    Shows the quality of the book without breaching customer confidentiality before consents.

  • Per-customer monthly revenue, anonymisedMust-haveStage 2: Selection Confidential

    Lets bidders rebuild retention and concentration themselves; reconcile it to the headline figure before release.

  • Enterprise book: banded sizes, tenure, renewal calendarShould-haveStage 2: Selection Confidential

    Shows contract quality and renewal risk without naming customers.

  • Churn detail by segmentShould-haveStage 2: Selection Confidential

    Separates deliberate repricing, activation churn and competitive losses.

Brand & distribution

  • Brand, distribution and acquisition channelsNice-to-haveStage 1: Information

    Owned audience, search and domains transfer with the business; quantify them with sources.

Capital structure

  • Capital structure summary and approval mechanicsMust-haveStage 1: Information

    Buyers need to know a deal can actually be approved: thresholds, drag, preferences in plain words.

  • Fuller capitalisation summaryMust-haveStage 2: Selection Confidential

    Lets a serious bidder firm up price and structure without the full cap table yet.

  • Transaction-approval provisions (extracts)Must-haveStage 2: Selection Confidential

    The legal points a buyer relies on most: sale/drag thresholds, preference and conversion mechanics, verified verbatim.

  • Full cap tableMust-haveStage 3: Confirmatory diligence Confidential

    Needed to build the funds flow; get consent before naming any holder who requires it.

Technology & IP

  • Technology overviewShould-haveStage 1: Information

    Explains the core technical asset at a level that survives later technical diligence.

  • IP register and assignment chain (code, trademarks, domains)Must-haveStage 3: Confirmatory diligence Confidential

    The buyer must end up owning the IP; gaps in assignment are a classic late-stage blocker.

  • Technical scope of what transfers (repos, systems, data)Must-haveStage 3: Confirmatory diligence Confidential

    Makes the perimeter concrete for the buyer's engineers.

Corporate & transaction perimeter

  • Articles, shareholder agreement, board minutes and consentsMust-haveStage 3: Confirmatory diligence Confidential

    Confirms the approvals, share issuances and restructurings were done properly.

  • Litigation, disputes and regulatory mattersMust-haveStage 3: Confirmatory diligence Confidential

    Disclosed risks get priced; undisclosed ones become warranty claims.

Contracts & consents

  • Customer contracts (named) with change-of-control analysisMust-haveStage 3: Confirmatory diligence Confidential

    Assignment and change-of-control clauses decide which customers need consent to transfer.

  • Customer consent and notification planMust-haveStage 3: Confirmatory diligence Confidential

    Contracts with confidentiality or consent clauses can block sharing or transfer; plan it, ranked by revenue and difficulty.

  • Infrastructure and vendor contractsShould-haveStage 3: Confirmatory diligence Confidential

    Shows the cost base is real and transferable, and what the buyer inherits.

People

  • Org chart, contracts and compensationMust-haveStage 3: Confirmatory diligence Confidential

    Buyers price retention and redundancy; share once there's a signed LOI.

Security & compliance

  • Security certifications and policiesShould-haveStage 3: Confirmatory diligence Confidential

    Only claim what's current; lapsed certifications found in diligence cost trust.

Transition

  • Migration and transition planShould-haveStage 3: Confirmatory diligence Confidential

    Shows the buyer how customers and systems move without churn.

Advice

  • Identical facts to every party at the same stage. Emphasis can differ in cover notes; figures can't.
  • If you answer one party's question, publish the answer to every party at that stage as a supplementary document.
  • Keep anything that names customers, buyers or internal strategy out of the room until the stage and consents allow it.

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