Data room checklist

Pre-seed
data room checklist.

The short list pre-seed investors actually ask for, and the basics to have clean before anyone does.

Pitch & overview

  • Pitch deckMust-haveStage 1: First look

    The first thing every investor reads; everything else in the room should back up its claims.

  • Product demo video (2-5 min)Should-haveStage 1: First look

    Proves the product exists and lets investors see it without booking a call.

  • One-pager / teaserNice-to-haveStage 1: First look

    Easy to forward internally to partners who won't open a full deck.

  • Founder memo / narrativeNice-to-haveStage 1: First look

    A written thesis shows clarity of thinking; many funds prefer memos to decks.

Round & use of funds

  • Round summary (amount, instrument, valuation / cap)Must-haveStage 1: First look

    Investors need the terms to know if the deal fits their check size and ownership targets.

  • Use of fundsShould-haveStage 1: First look

    Shows the raise is sized to reach specific milestones, not just runway.

  • Milestones this round gets you toNice-to-haveStage 1: First look

    Investors underwrite the next round: what will be true when this money runs out?

Financials

  • Current cash, burn and runwayShould-haveStage 1: First look

    Determines urgency and negotiating leverage; investors will ask in the first call.

  • Financial model (3-5 year, monthly for first 24 months)Nice-to-haveStage 2: Diligence

    Tests whether you understand your unit economics and what drives growth.

Traction & KPIs

  • KPI dashboard (monthly, last 12+ months)Should-haveStage 1: First look

    Trend lines matter more than snapshots; investors look for consistency and acceleration.

  • LOIs, pilots and design-partner agreementsShould-haveStage 1: First look

    Pre-revenue, signed commitments are the strongest proof of demand.

  • Cohort retention analysisNice-to-haveStage 2: Diligence

    Retention proves product-market fit better than top-line growth.

Product & technology

  • Product overview and roadmapNice-to-haveStage 1: First look

    Shows what's built vs. planned, and whether the roadmap matches the use of funds.

Market & competition

  • Market sizing (bottom-up TAM/SAM/SOM)Nice-to-haveStage 1: First look

    Funds need a path to a venture-scale outcome; bottom-up sizing is more credible than top-down.

  • Competitive landscapeNice-to-haveStage 1: First look

    Saying 'no competitors' is a red flag; show you know the field and why you win.

Team

  • Founder and leadership biosMust-haveStage 1: First look

    At early stage, the team is most of what investors are betting on.

  • Hiring planNice-to-haveStage 2: Diligence

    Headcount is usually most of the use of funds; this makes it concrete.

Cap table & corporate

  • Fully diluted cap tableMust-haveStage 2: Diligence Confidential

    Investors model their ownership and dilution from it; errors here delay closing.

  • Certificate of incorporation and articles / bylawsNice-to-haveStage 2: Diligence

    Confirms the entity, share classes and any existing investor rights.

  • Executed SAFEs and convertible notesNice-to-haveStage 2: Diligence Confidential

    Investors check conversion terms (caps, discounts, MFN) against the cap table.

  • Founder vesting and 83(b) elections (US)Nice-to-haveStage 2: Diligence Confidential

    Missing 83(b)s are a common, expensive-to-fix diligence finding for US companies.

Advice

  • Keep it light: a deck, a demo and founder bios get most pre-seed meetings. A huge room at this stage can read as over-engineered.
  • Have your cap table and IP assignments clean before anyone asks; they're cheap to fix now and expensive later.

Turn this checklist into a room
in under a minute.